:root{
  --dark:#1F1E1C; --dark-soft:#2B2A27; --paper:#F4F3F0; --white:#FFFFFF;
  --teal:#2CA495; --teal-deep:#19776A; --teal-bright:#45C4AC; --teal-wash:#E8F5F2;
  --ink:#1F1E1C; --ink-60:#5C5A55; --ink-40:#6E6B66;
  --line:#E2E0DB; --line-dark:#3A3835;
  --accent:#2CA495; --accent-soft:#45C4AC; --accent-wash:#E8F5F2; --accent-deep:#19776A;
  --radius:14px; --radius-lg:20px;
  --shadow:0 1px 2px rgba(31,30,28,.04), 0 8px 24px rgba(31,30,28,.06);
  --shadow-lg:0 2px 4px rgba(31,30,28,.05), 0 20px 50px rgba(31,30,28,.12);
  --max:1180px;
  --font:'Goldplay','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
}
*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;scroll-padding-top:100px;-webkit-text-size-adjust:100%;}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--white);
  font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;}
img{max-width:100%;display:block;}
h1,h2,h3,h4{margin:0;line-height:1.15;letter-spacing:-.024em;font-weight:800;}
p{margin:0;}
a{color:inherit;}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px;}
.eyebrow{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--teal-deep);margin-bottom:14px;}
.eyebrow--accent{color:var(--accent-deep);}
.skip{position:absolute;left:-9999px;}
.skip:focus{left:16px;top:16px;z-index:200;background:#fff;padding:10px 16px;border-radius:8px;}
:focus-visible{outline:3px solid var(--teal-deep);outline-offset:2px;}
.topline{height:3px;background:linear-gradient(90deg,var(--accent),var(--accent-soft),var(--teal-bright));}
.todo{background:var(--accent-wash);border:1px dashed var(--accent-soft);border-radius:8px;
  padding:2px 8px;font-size:.92em;font-weight:700;color:var(--accent-deep);}

header.site{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.95);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line);}
.header-in{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:12px 0;}
.brands{display:flex;align-items:center;}
.brands img.partner{height:32px;width:auto;}
.brands img.ccli{height:26px;width:auto;}
.brands .x{color:var(--line);font-size:17px;font-weight:600;margin:0 15px;}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:inherit;font-size:16px;font-weight:700;letter-spacing:-.01em;
  padding:15px 28px;border-radius:999px;border:0;cursor:pointer;text-decoration:none;
  transition:transform .15s ease, box-shadow .2s ease, background .2s ease;}
.btn--primary{background:var(--teal-deep);color:#fff;box-shadow:0 6px 18px rgba(25,119,106,.3);}
.btn--primary:hover{background:#14655A;transform:translateY(-1px);}
.btn--outline{background:transparent;color:var(--ink);border:1.5px solid var(--line);}
.btn--outline:hover{border-color:var(--ink-40);}
.btn--sm{padding:11px 22px;font-size:15px;}
.header-cta{display:inline-flex;}

/* ── hero ── */
.hero{position:relative;overflow:hidden;background:var(--dark);color:#fff;padding:58px 0 66px;}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(65% 58% at 8% 0%, rgba(69,196,172,.18) 0%, rgba(69,196,172,0) 58%),
             radial-gradient(55% 50% at 96% 94%, rgba(44,164,149,.2) 0%, rgba(44,164,149,0) 62%);}
.hero .wrap{position:relative;}
.kicker{display:inline-flex;align-items:center;gap:10px;border:1px solid var(--line-dark);
  background:rgba(255,255,255,.04);border-radius:999px;padding:8px 18px 8px 10px;margin-bottom:22px;}
.kicker .tag{background:var(--accent);color:#fff;font-size:11.5px;font-weight:800;
  letter-spacing:.12em;text-transform:uppercase;border-radius:999px;padding:5px 11px;}
.kicker .t{font-size:13.5px;font-weight:600;color:rgba(255,255,255,.75);}
.hero h1{font-size:clamp(30px,4.2vw,47px);color:#fff;margin-bottom:20px;max-width:26ch;}
.hero h1 em{font-style:normal;color:var(--accent-soft);}
.hero .lead{font-size:19px;color:rgba(255,255,255,.72);max-width:60ch;}
.hero .lead + .lead{margin-top:13px;}
.hero .lead strong{color:#fff;font-weight:700;}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px;}
.hero-ctas .btn--outline{color:#fff;border-color:var(--line-dark);}

/* ── índice ── */
.toc{background:var(--paper);border-bottom:1px solid var(--line);padding:20px 0;
  position:sticky;top:57px;z-index:50;}
.toc-in{display:flex;gap:26px;flex-wrap:wrap;}
.toc a{font-size:14.5px;font-weight:700;color:var(--ink-60);text-decoration:none;
  padding-bottom:3px;border-bottom:2px solid transparent;}
.toc a:hover{color:var(--ink);border-bottom-color:var(--accent);}

section.blk{padding:74px 0;}
.blk-head{max-width:64ch;margin-bottom:40px;}
.blk-head h2{font-size:clamp(26px,3.3vw,37px);margin-bottom:14px;}
.blk-head .lead{font-size:18.5px;color:var(--ink-60);}
.blk-head .lead + .lead{margin-top:13px;}
.blk-head .lead strong{color:var(--ink);font-weight:700;}

/* ── resumo do benefício ── */
.resumo{background:var(--white);}
.rs-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;}
.rs{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:24px 24px;}
.rs .l{font-size:11.5px;font-weight:800;letter-spacing:.11em;text-transform:uppercase;
  color:var(--accent-deep);margin-bottom:9px;}
.rs .v{font-size:19px;font-weight:800;letter-spacing:-.03em;margin-bottom:5px;}
.rs .v.v-secondary{margin-top:13px;}
.rs .price-row{display:flex;flex-direction:column;gap:1px;margin-bottom:7px;font-size:14px;color:var(--ink-60);}
.rs .price-row del{text-decoration-color:var(--accent-soft);}
.rs .price-row strong{font-size:17px;color:var(--teal-deep);font-weight:800;}
.rs p{font-size:14.5px;color:var(--ink-60);}
.pitch{margin-top:26px;background:var(--dark);color:#fff;border-radius:var(--radius-lg);
  padding:34px 38px;}
.pitch .tag{font-size:11.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent-soft);margin-bottom:16px;}
.pitch p{font-size:20px;line-height:1.55;color:rgba(255,255,255,.86);}
.pitch p strong{color:#fff;font-weight:800;}

/* ── autoridade ── */
.auth{background:var(--paper);}
.marks{display:grid;grid-template-columns:repeat(4,1fr);gap:0;}
.mk{padding:0 30px;border-left:1px solid var(--line);}
.mk:first-child{border-left:0;padding-left:0;}
.mk .n{font-size:clamp(22px,2.7vw,30px);font-weight:800;letter-spacing:-.035em;margin-bottom:7px;}
.mk .n em{font-style:normal;color:var(--accent-deep);}
.mk p{font-size:14.5px;color:var(--ink-60);}
.route{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative;margin-top:46px;}
.route::before{content:"";position:absolute;left:0;right:0;top:19px;height:2px;
  background:linear-gradient(90deg,var(--line) 0%,var(--teal-deep) 18%,var(--teal-deep) 82%,var(--line) 100%);}
.leg{padding:0 26px 0 0;position:relative;}
.leg .pin{width:40px;height:40px;border-radius:50%;background:var(--white);
  border:2px solid var(--teal-deep);color:var(--teal-deep);display:grid;place-items:center;
  font-size:15px;font-weight:800;position:relative;z-index:2;margin-bottom:18px;}
.leg:last-child .pin{background:var(--teal-deep);color:#fff;}
.leg h3{font-size:18.5px;margin-bottom:8px;}
.leg p{font-size:15px;color:var(--ink-60);}

/* ── plano de divulgação ── */
.plano{background:var(--white);}
.tl{border-left:2px solid var(--line);padding-left:30px;}
.tl-row{position:relative;padding-bottom:34px;}
.tl-row:last-child{padding-bottom:0;}
.tl-row::before{content:"";position:absolute;left:-38px;top:4px;width:15px;height:15px;
  border-radius:50%;background:var(--white);border:3px solid var(--accent);}
.tl-row .when{font-size:12px;font-weight:800;letter-spacing:.13em;text-transform:uppercase;
  color:var(--accent-deep);margin-bottom:7px;}
.tl-row h3{font-size:20px;margin-bottom:8px;}
.tl-row p{font-size:16px;color:var(--ink-60);max-width:70ch;}
.tl-row p + p{margin-top:8px;}
.tl-row .canal{display:inline-flex;margin-top:12px;background:var(--paper);
  border:1px solid var(--line);border-radius:999px;padding:6px 14px;font-size:13.5px;
  font-weight:700;color:var(--ink-60);}

/* ── textos prontos ── */
.textos{background:var(--paper);}
.copy{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);
  overflow:hidden;margin-bottom:20px;box-shadow:var(--shadow);}
.copy-head{display:flex;justify-content:space-between;align-items:center;gap:16px;
  padding:16px 24px;border-bottom:1px solid var(--line);background:var(--paper);}
.copy-head h3{font-size:16.5px;}
.copy-head .canal{font-size:12px;font-weight:800;letter-spacing:.11em;text-transform:uppercase;
  color:var(--ink-40);}
.copy-body{padding:24px 26px;font-size:16px;color:var(--ink);line-height:1.65;
  white-space:pre-line;}
.copy-body .subj{display:block;font-weight:800;margin-bottom:12px;}
.copy-foot{padding:0 26px 20px;}
.copy-btn{font-family:inherit;font-size:14px;font-weight:700;color:var(--teal-deep);
  background:var(--teal-wash);border:1.5px solid #C9E7E0;border-radius:999px;
  padding:9px 18px;cursor:pointer;}
.copy-btn.done{background:var(--teal-deep);border-color:var(--teal-deep);color:#fff;}

/* ── materiais para divulgação ── */
.materiais{background:var(--paper);}
.download-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.download-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);
  padding:26px;box-shadow:var(--shadow);display:flex;flex-direction:column;min-height:220px;}
.download-card--gallery{grid-column:1/-1;min-height:0;}
.download-card h3{font-size:19px;margin-bottom:8px;}
.download-card p{font-size:15.5px;color:var(--ink-60);margin-bottom:20px;}
.download-preview{display:flex;align-items:center;justify-content:center;background:var(--paper);
  border:1px solid var(--line);border-radius:10px;min-height:88px;margin-bottom:20px;padding:14px;}
.download-preview img{max-height:58px;width:auto;object-fit:contain;}
.modal-trigger{width:100%;cursor:zoom-in;font:inherit;}
.download-link{align-self:flex-start;margin-top:auto;display:inline-flex;align-items:center;gap:8px;
  color:var(--teal-deep);font-weight:800;text-decoration:none;font-size:14.5px;}
.download-link:hover{text-decoration:underline;}
.download-empty{display:flex;align-items:center;justify-content:center;flex:1;min-height:88px;
  border:1px dashed var(--accent-soft);border-radius:10px;background:var(--accent-wash);
  color:var(--accent-deep);font-size:14px;font-weight:700;text-align:center;padding:18px;margin-bottom:20px;}
.launch-note{margin:0 0 34px;background:linear-gradient(135deg,var(--accent-wash),#fff);
  border:1px solid #F6C7AE;border-radius:var(--radius-lg);padding:26px 30px;box-shadow:var(--shadow);}
.launch-note-head{display:flex;align-items:center;justify-content:space-between;gap:18px;margin-bottom:12px;}
.launch-note .tag{font-size:11.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-deep);}
.launch-note h3{font-size:22px;margin-bottom:8px;}
.launch-note p{font-size:16px;color:var(--ink-60);max-width:70ch;}
.launch-note strong{color:var(--ink);}
.launch-rates{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px;}
.launch-rate{background:var(--white);border:1px solid #F6C7AE;border-radius:10px;padding:12px 16px;min-width:205px;}
.launch-rate span{display:block;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-deep);}
.launch-rate strong{display:block;font-size:18px;margin-top:3px;color:var(--teal-deep);}
.launch-rate del{font-size:13px;font-weight:500;color:var(--ink-40);margin-right:5px;}
.creative-gallery{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin:2px 0 20px;}
.creative-item{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:var(--paper);}
.creative-thumb{display:block;width:100%;aspect-ratio:4/3;padding:0;border:0;background:var(--paper);cursor:zoom-in;overflow:hidden;}
.creative-thumb img{width:100%;height:100%;object-fit:contain;padding:6px;transition:transform .22s ease;}
.creative-thumb:hover img{transform:scale(1.035);}
.creative-item-foot{display:flex;align-items:center;justify-content:space-between;gap:8px;padding:9px 10px;background:var(--white);}
.creative-name{font-size:12px;font-weight:800;color:var(--ink-60);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.creative-download{font-size:12px;font-weight:800;color:var(--teal-deep);text-decoration:none;white-space:nowrap;}
.creative-download:hover{text-decoration:underline;}
.creative-empty{display:flex;align-items:center;justify-content:center;min-height:148px;grid-column:1/-1;
  border:1px dashed var(--accent-soft);border-radius:10px;background:var(--accent-wash);
  color:var(--accent-deep);font-size:14px;font-weight:700;text-align:center;padding:22px;}
.creative-modal{width:min(92vw,980px);max-height:90vh;padding:0;border:0;border-radius:var(--radius-lg);
  background:var(--dark);box-shadow:var(--shadow-lg);color:#fff;overflow:hidden;}
.creative-modal::backdrop{background:rgba(20,19,18,.76);backdrop-filter:blur(5px);}
.creative-modal-inner{position:relative;padding:18px;}
.creative-modal img{display:block;max-width:100%;max-height:78vh;width:auto;height:auto;margin:0 auto;object-fit:contain;border-radius:8px;}
.creative-modal-close{position:absolute;top:12px;right:12px;width:36px;height:36px;border:1px solid rgba(255,255,255,.28);
  border-radius:50%;background:rgba(20,19,18,.74);color:#fff;font-size:23px;line-height:1;cursor:pointer;}
.creative-modal-close:hover{background:var(--teal-deep);}
.creative-modal-caption{padding:10px 2px 0;color:rgba(255,255,255,.78);font-size:14px;text-align:center;}

/* ── respostas rápidas ── */
.respostas{background:var(--white);}
.qa{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.qa-card{border:1px solid var(--line);border-radius:var(--radius);padding:24px 26px;}
.qa-card .q{font-size:16.5px;font-weight:800;letter-spacing:-.02em;margin-bottom:8px;}
.qa-card .a{font-size:15.5px;color:var(--ink-60);}
.qa-note{margin-top:26px;background:var(--accent-wash);border:1px solid #F6D3BE;
  border-radius:var(--radius);padding:22px 26px;font-size:16.5px;color:#8A3B10;}
.qa-note strong{color:var(--ink);font-weight:800;}

/* ── acompanhamento ── */
.acomp{background:var(--dark);color:#fff;}
.acomp .blk-head h2{color:#fff;}
.acomp .blk-head .lead{color:rgba(255,255,255,.68);}
.ind{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.ind-card{background:var(--dark-soft);border:1px solid var(--line-dark);border-radius:var(--radius);
  padding:26px 28px;}
.ind-card h3{font-size:18.5px;color:#fff;margin-bottom:8px;}
.ind-card p{font-size:15.5px;color:rgba(255,255,255,.66);}

/* ── contato ── */
.contato{background:var(--paper);}
.ct-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;}
.ct-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);
  overflow:hidden;box-shadow:var(--shadow);}
.ct-row{padding:19px 26px;display:flex;justify-content:space-between;gap:20px;align-items:baseline;}
.ct-row + .ct-row{border-top:1px solid var(--line);}
.ct-row .k{font-size:12.5px;font-weight:800;letter-spacing:.11em;text-transform:uppercase;
  color:var(--ink-40);flex:none;}
.ct-row .v{font-size:17px;font-weight:700;text-align:right;}
.ct-row .v a{color:var(--teal-deep);text-decoration:none;}

/* ── final ── */
.final{background:var(--teal-deep);color:#fff;text-align:center;padding:74px 0;}
.final h2{font-size:clamp(26px,3.5vw,38px);color:#fff;margin-bottom:16px;max-width:26ch;
  margin-left:auto;margin-right:auto;}
.final p{font-size:18.5px;color:rgba(255,255,255,.9);max-width:54ch;margin:0 auto 28px;}
.final .btn{background:#fff;color:var(--teal-deep);}

footer.site{background:#141312;color:rgba(255,255,255,.5);padding:42px 0;font-size:13.5px;}
.foot-in{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;align-items:center;}

@media (max-width:1000px){
  section.blk{padding:56px 0;}
  .toc{position:static;}
  .rs-grid,.marks,.qa,.ind,.ct-grid,.download-grid{grid-template-columns:1fr 1fr;}
  .mk{border-left:0;padding:20px 0;border-top:1px solid var(--line);}
  .mk:first-child,.mk:nth-child(2){border-top:0;}
  .route{grid-template-columns:1fr;gap:24px;}
  .route::before{display:none;}
  .leg{padding:0;display:grid;grid-template-columns:40px 1fr;gap:0 18px;}
  .leg .pin{margin-bottom:0;grid-row:span 2;}
}
@media (max-width:660px){
  body{font-size:16px;}
  .wrap{padding:0 18px;}
  .hero{padding:34px 0 48px;}
  .header-cta{display:none;}
  .brands img.partner{height:26px;} .brands img.ccli{height:22px;} .brands .x{margin:0 10px;}
  .rs-grid,.marks,.qa,.ind,.ct-grid,.download-grid{grid-template-columns:1fr;}
  .pitch{padding:26px 22px;}
  .ct-row{flex-direction:column;gap:5px;} .ct-row .v{text-align:left;}
  .hero-ctas .btn{width:100%;}
}
@media (prefers-reduced-motion:reduce){*{transition:none !important;scroll-behavior:auto !important;}}

.brands img.partner{height:30px;width:94px;object-fit:contain;object-position:left center;}
.download-preview img[alt*="Beneficência"]{max-height:74px;width:100%;object-fit:contain;}
@media(max-width:660px){.brands img.partner{height:25px;width:78px;}}


/* Adaptação de marca e textos mais longos para o parceiro hospitalar. */
:root { --header-height: 102px; }
.brands img.partner {
  width: 190px;
  height: auto;
  max-height: 76px;
  object-fit: contain;
}
.toc { top: var(--header-height); }
.kicker { max-width: 100%; flex-wrap: wrap; }
.kicker .t { min-width: 0; }
.copy-head { flex-wrap: wrap; }
.copy-head h3, .copy-head .canal { min-width: 0; }
.ct-row .v { min-width: 0; overflow-wrap: anywhere; }
.creative-item-foot { flex-wrap: wrap; }
@media (max-width: 1000px) {
  .toc { position: static; }
  .ct-row { flex-direction: column; gap: 5px; }
  .ct-row .v { text-align: left; }
}
@media (max-width: 660px) {
  .brands img.partner { width: 178px; height: auto; max-height: 70px; }
  .header-in { gap: 12px; }
  .kicker { border-radius: 18px; gap: 8px; }
  .kicker .t { font-size: 12px; }
  .copy-head { align-items: flex-start; flex-direction: column; gap: 6px; }
}